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SEO for mobile apps - strategies to surface your app in search results

By Tinderhouse 21 Jun 2023

If you have a mobile app, you might wonder how to make it more visible and discoverable on the web. SEO (search engine optimization) is not only for websites but also for mobile apps. In this blog post, we cover all the different SEO strategies that are used to optimize mobile apps for search engines.

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The first step is to create a landing page for your app on your website. This page should include a clear and catchy title, a description of your app's features and benefits, screenshots or videos of your app in action, and a call-to-action button that leads to the app store or download link. You should also include relevant keywords in your title, description, URL, meta tags, and schema markup to help search engines understand what your app is about.

The second step is to optimize your app store listing so potential users will find your app when they search on the app store. You should use a descriptive and catchy title, a concise and persuasive description, high-quality icons and screenshots, and relevant keywords and categories. You should also encourage users to rate and review your app, as this can boost your app's ranking and visibility.

The third step is to implement app indexing to allow your app to appear in Google's search results when users search for content related to your app. For example, if you have a travel app, your app might show up when users search for hotels or flights. To enable app indexing, you need to add deep links to your app that can direct users to specific pages or actions within your app. You must also add meta tags and schema markup to your web pages corresponding to your app content.

The fourth step is to use social media and other channels to promote your app. You can create engaging posts and ads that showcase your app's value proposition and features and link them to your landing page or app store listing. You can also leverage influencers, bloggers, podcasts, or media outlets relevant to your niche and audience and ask them to review or feature your app. You can also use analytics tools to measure the performance of your campaigns and optimize them accordingly.

These are some of the SEO strategies that can be used to optimize mobile apps for search engines. Following these steps can increase your app's visibility, traffic, downloads, and retention.

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