What we did

Content management, Search engine optimisation, User experience, Responsive layout, UX & design, Web site development.

About the project

GSL Eastern approached Tinderhouse with a vision to refresh their online presence. Their existing website was outdated and lacked the functionality needed to effectively communicate their core values and attract top talent in the healthcare sector. The goal was to create a modern, engaging, and intuitive website that would:

- Reflect GSL Eastern’s commitment to Integrity, Quality, Flexibility, and Innovation.
- Provide a seamless user experience for both healthcare providers and professionals.
- Streamline recruitment processes and enhance the company’s online visibility.

Our solution

To meet GSL Eastern’s objectives, Tinderhouse implemented a comprehensive approach using ExpressionEngine as the CMS, known for its flexibility and scalability. Here’s a breakdown of the solution we provided:

1. Custom design

We began by crafting a custom design that aligns with GSL Eastern’s brand identity. Our design team focused on creating a visually appealing and professional layout that communicates trust and reliability. Key elements included:

• Modern aesthetics: A clean, contemporary design that highlights GSL Eastern’s core values and services.
• User-friendly navigation: Intuitive navigation menus and clear call-to-action buttons to guide users seamlessly through the website.
• Responsive design: A mobile-friendly layout ensuring optimal performance across all devices.

2. Robust functionality

To enhance the website’s functionality, we integrated features tailored to GSL Eastern’s specific needs:

• Dynamic content management: Utilizing ExpressionEngine, we implemented a flexible content management system that allows GSL Eastern to easily update and manage their website content.
• Advanced search capabilities: A powerful search function to help users quickly find job listings and relevant information.
• Enhanced recruitment tools: Integrated forms and automated processes to streamline job applications and candidate management.

3. SEO and performance optimization

To ensure the new website performs well in search engine rankings and provides a fast, smooth experience for users, we focused on:

• Search Engine Optimization (SEO): Implementing best practices for on-page SEO to improve visibility and drive organic traffic.
• Performance tuning: Optimizing site speed and performance to enhance user experience and reduce bounce rates.

4. Training and support

After the website launch, we provided comprehensive training for GSL Eastern’s team to ensure they could effectively use ExpressionEngine. Our support included:

• User training: Detailed sessions on how to manage and update content.
• Ongoing support: Continued assistance to address any issues and ensure the website’s smooth operation.

The results

The collaboration between Tinderhouse and GSL Eastern resulted in a successful website launch that:

• Enhanced online presence: GSL Eastern’s new website now better reflects their brand values and expertise in healthcare recruitment.
• Improved user experience: Visitors enjoy a streamlined, intuitive experience, leading to increased engagement and satisfaction.
• Streamlined recruitment: The enhanced functionality supports efficient recruitment processes, benefiting both GSL Eastern and their candidates.

Client feedback

GSL Eastern was thrilled with the outcome of the project. Here’s what they had to say:

"Working with Tinderhouse was a game-changer for us. Their expertise in web design and development, combined with their understanding of our needs, resulted in a website that truly represents who we are. The site’s functionality and design have significantly improved our ability to attract and engage with top healthcare talent. We couldn’t be happier with the results!" - GSL Eastern

At Tinderhouse, we’re proud to have played a part in GSL Eastern’s digital transformation. Our team is dedicated to delivering tailored solutions that drive success and enhance our clients’ online presence. If you’re looking to elevate your website and achieve similar results, we’d love to help. Contact us to learn more about our services and how we can bring your vision to life.