GSL Eastern, a leading healthcare recruitment company, elevate their online presence through design and development expertise from Tinderhouse.
What we did
- Custom website design reflecting brand values
- ExpressionEngine CMS implementation
- Responsive mobile-first development
- Advanced recruitment functionality integration
- SEO optimization and performance tuning
- Content management training and ongoing support
About the project
GSL Eastern is a respected healthcare recruitment agency committed to connecting healthcare providers with qualified professionals across the UK. When they approached Tinderhouse, their existing website was failing to represent their brand values of Integrity, Quality, Flexibility, and Innovation. The outdated platform limited their ability to attract top talent and communicate effectively with both healthcare facilities and job seekers.
The project required a comprehensive digital transformation that would modernise their online presence whilst providing the robust functionality needed for effective recruitment operations. Our web development team worked closely with GSL Eastern to understand their specific needs within the competitive healthcare staffing sector, ensuring the solution would deliver measurable improvements in user engagement and recruitment efficiency.
Working with an ExpressionEngine foundation gave us the flexibility to create a tailored content management system that GSL Eastern's team could confidently manage independently.
The Challenge
Key pain points identified
- Outdated design - The existing website failed to reflect GSL Eastern's professional standing and core values, creating a disconnect with their target audience
- Limited functionality - Basic features couldn't support the sophisticated recruitment processes required for healthcare staffing
- Poor mobile experience - Increasing numbers of healthcare professionals were accessing the site via mobile devices but encountering usability issues
- Content management difficulties - The team struggled to update job listings and content efficiently, creating bottlenecks in recruitment campaigns
- Search engine visibility - Low rankings meant qualified candidates weren't finding GSL Eastern when searching for healthcare opportunities
- Recruitment inefficiencies - Manual processes for job applications and candidate management were time-consuming and prone to errors
Our Solution
Strategic planning and discovery
We began with detailed discovery sessions to understand GSL Eastern's recruitment workflows, target audiences, and competitive positioning within healthcare recruitment. This research informed our technical architecture decisions and design approach, ensuring the solution would address real operational challenges rather than just aesthetic concerns.
Custom design and brand alignment
Our design team created a contemporary visual identity that communicates trust and professionalism. The modern aesthetics highlight GSL Eastern's core values throughout the user journey, with clear messaging that resonates with both healthcare providers seeking staff and professionals looking for opportunities. The user-friendly navigation guides visitors effortlessly through job listings, company information, and application processes.
The responsive design ensures optimal performance across all devices, particularly important given the mobile-first browsing habits of healthcare professionals accessing the site between shifts or during breaks.
ExpressionEngine CMS implementation
We selected ExpressionEngine as the content management system for its flexibility, security, and scalability. The dynamic content management capabilities allow GSL Eastern's team to update job listings, news articles, and company information without technical assistance. We built custom modules specifically for healthcare recruitment workflows, including automated job posting templates and candidate management interfaces.
Advanced search capabilities enable users to filter opportunities by location, specialty, contract type, and other relevant criteria. This functionality significantly improves the candidate experience whilst reducing the time GSL Eastern's team spends responding to basic enquiries.
Recruitment process automation
We integrated enhanced recruitment tools that streamline the application journey from initial interest through to placement. Custom forms capture comprehensive candidate information whilst automated workflows route applications to the appropriate team members. This automation reduces administrative overhead and ensures no qualified candidate falls through the cracks during busy recruitment periods.
Performance and SEO optimisation
Our technical team implemented comprehensive SEO best practices including optimised meta tags, structured data markup, and clean URL structures. Performance tuning focused on page load speed optimisation, which is crucial for user experience and search engine rankings. We also ensured proper analytics implementation to provide GSL Eastern with actionable insights into user behaviour and recruitment funnel performance.
Training and handover
Following launch, we delivered detailed training sessions covering content management, job listing creation, and basic troubleshooting. This empowered GSL Eastern's team to manage their digital presence confidently. Our ongoing support package provides continued assistance as their needs evolve.
The Results
- Enhanced employer brand - The professional website now accurately represents GSL Eastern's expertise and values, improving trust with healthcare providers and candidates
- Improved user engagement - Streamlined navigation and clear calls-to-action increased time on site and application completion rates
- Recruitment efficiency gains - Automated workflows and improved search functionality reduced administrative burden on the recruitment team
- Mobile accessibility - Healthcare professionals can now browse opportunities and apply from any device with an optimal experience
- Search visibility improvement - SEO implementation improved organic search rankings for key healthcare recruitment terms
- Team autonomy - Content management training enabled GSL Eastern's team to manage updates independently, reducing reliance on external support
Technical Highlights
- CMS Platform - ExpressionEngine for flexible content management
- Responsive Framework - Mobile-first CSS architecture ensuring cross-device compatibility
- Search Functionality - Custom-built advanced filtering for job listings
- Form Integration - Automated application processing with CRM connectivity
- SEO Implementation - Technical optimization including structured data and performance tuning
- Hosting Environment - High-performance hosting with SSL security and automated backups
Transform your healthcare recruitment platform
Looking to modernise your recruitment website with streamlined processes and improved candidate experience? Our healthcare app development team specialises in creating digital solutions for the healthcare sector.
Get in touch to discuss your project.